125年的素食餐廳

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From 1899 to 2024, the 125-year-old Hiltl restaurant not only prospered, but also continued to expand. This restaurant is located in Switzerland, a country that loves meat, but it is a vegetarian restaurant.

The restaurant is famous for its 100-course buffet, and its customers range from children to the elderly.

100 Dishes to Attract Lifelong Customers

Its most famous thing is that the buffet has 100 dishes; the second is the unimaginable customer retention rate-from babies to old age, customers continue to patronize it throughout their lives.

Almost every Zuricher who talks about Hiltl restaurant starts with his experience of dining there as a child. The restaurant's extensive menu is suitable for all ages, and the warm and comfortable environment caters for every group.

Rolf Hiltl, a fourth-generation family member who runs the restaurant, says winning the hearts of customers from birth is the key to its longevity: “If we don’t serve customers right from infancy, Their stuff, we wouldn’t exist… We are the kids’ favorites.

Therefore, for many people, dining at Hiltl is a family tradition. In addition to healthy international cuisine, it also offers fast food and more. No matter what kind of food, high-quality ingredients are already known to everyone, and even picky eaters can find what they want to eat here and be impressed by a certain food.

Moreover, the atmosphere of the restaurant is friendly and pleasant. Once you come here, you will remember it deeply and want to share and experience it with your family and friends!

Guests are God and family

“The most important thing we do is really listen to our guests’ opinions and ideas. There are many ways to provide us with feedback. I just received an email from a guest asking why a dish was on our order menu. Can be found, but not in our buffet.

We were surprised too, so we corrected it immediately. ” said the person in charge, Luo Fu. He also personally responds to customer feedback, which makes customers feel respected.

Hiltl's culture has always been full of such warmth, treating guests as family, and guests will gradually treat this place as home. “We want the elderly to enjoy their time here. Many people have sent us messages thanking us for caring for the elderly in their homes.

Some of our guests will come here until the end of their lives. Recently, I attended the funeral of a guest who had been in our restaurant just a week before. They said at the funeral that Hiltl was like his second home. He is 87 years old and has been eating at our restaurant since he was a child. He always said I was like his son. "

Expand products and attract more customers

Initially, Hiltl's main customers were artists and writers, as well as religious figures. In the 1960s, when Rove's grandmother Margrith helped run the restaurant, its customers strictly abided by religious rules and came to dine. Although it became famous, the restaurant's customer base was still too limited.

At that time, customers mainly came for lunch, and most of them were women. Roff knew that as labor and food costs rose, Hiltl would have to serve more guests and provide a richer menu. "For 20 years, my goal has been to achieve a 50-50 balance between lunch and dinner guests. Today we have achieved that. We strive to be a restaurant where guests come to dine in all day long."

To attract more guests, they serve excellent coffee and the breakfast buffet attracts morning customers. In the afternoon, pastries and cakes, which Switzerland is very good at, are provided. Hiltl also serves alcohol.

In addition, Hiltl makes full use of its venue advantages and transforms into a nightclub after the restaurant's business hours on Friday, Saturday and Sunday nights, hiring international DJs and making the party extremely hilarious. The party usually lasts until 4 or 5 o'clock in the morning. The restaurant opens at 6 a.m. and stays open until midnight, which means Hiltl is basically open 24 hours a day three days a week.

A daily visitor flow of 2,000 people, a library of 3,000 cookbooks, and cooking classes for adults and children in English and German have all helped Hiltl establish a strong brand identity. It is not only a restaurant, it has even become a longing for locals and tourists.

Last year, they recruited two nutritionists and officially opened an academy to train professional chefs. Some of the chefs participating in the training came from top restaurants in Switzerland.

Hiltl has four branches in Zurich and will open a fifth at the main train station by the end of the year. It has also opened a branch in London under the name tibits, and will also open a branch in New York in the future.

This 117-year-old restaurant has a novel concept and is full of energy!

| 標 桿 |

從1899到2024， 有家125歲的Hiltl餐廳不但生意興隆，還在繼續擴張。這家餐廳位於瑞士——一個熱愛肉食的國度，而它卻是一家素食餐廳。

這家餐廳以擁有100道菜式的自助餐聞名於世，它的顧客從孩童到老人。

100道菜式吸引終身顧客

它最負盛名的一是自助餐擁有100道菜式；二是難以想像的顧客保持率——從嬰兒到年老時期，顧客一生當中都在不停地光顧它。

幾乎每一個蘇黎世人說起Hiltl餐廳，都要從他孩提時在哪裡就餐的經歷開始。餐廳豐富的菜餚適合任何年齡段，溫馨舒適的環境兼顧每個群體。

經營餐廳的第四代家族成員羅夫•希爾德(Rolf Hiltl)表示，從顧客出生起，就贏得他們的心是其長盛不衰的關鍵：「如果我們不從嬰兒時期起就提供適合他們的東西，我們不會存在……我們是孩子們的最愛。

因此，對許多人而言，來Hiltl用餐是一項家庭傳統。除了健康的國際美食，它還提供快餐等食物。不管哪一種食品，高品質的食材早已人盡皆知，就算挑剔的食客也能在這裡找到想吃的東西，並且為某種食物打動。

而且，餐廳氣氛親切愉快，你來了一次就記憶深刻，想帶家人、朋友一起分享、體驗！

客人是上帝更是家人

「我們所做的最重要的事情，就是真正傾聽客人的意見和想法。向我們提供反饋的方式有很多。我剛剛收到一位客人的電子郵件，問為什麼有一道菜在我們的點菜單上能找到，但我們的自助餐裡卻沒有。

我們也感到驚訝，於是我們立刻予以改正。 」負責人羅夫說。他還親自回覆顧客的回饋，顧客倍感受到尊重。

Hiltl的文化一直充滿了這樣的溫馨，把客人當家人，客人也會漸漸把這裡當家。 「我們希望老年人能在這裡度過愉快時光。很多人 給我們發來訊息，感謝我們呵護他們家中的老人。

我們有的客人在生命最後時光還要來這裡。最近，我參加了一位客人的葬禮，他一週前還來過我們餐廳。他們在葬禮上說，Hiltl就像他的第二個家。享年87歲，從孩童時代起就來我們餐廳吃飯了。他總是說我像他的兒子一樣。 」

擴大產品，吸引更多顧客

最初，Hiltl主要顧客為藝術家和作家，另外就是宗教人士。在60年代，羅夫的祖母瑪格麗特(Margrith)幫助經營餐廳的時期，其顧客嚴格遵守宗教規定而來用餐，雖然聲名鵲起，但餐廳的顧客群還是太局限。

當時，顧客主要來吃午餐，而且多是女性。羅夫知道，隨著人工及食品成本的上漲， Hiltl必須服務更多的客人，提供更豐富的菜餚。 “20年來，我的目標是讓午餐和晚餐的客人達到各佔50%的均衡狀態。今天我們做到了。我們努力成為一家全天都有客人前來就餐的餐廳。”

為了吸引更多的客人，他們提供一流的咖啡，自助早餐吸引上午的顧客。下午，則提供瑞士非常擅長的酥皮點心和蛋糕等。Hiltl 也提供酒品。

此外， Hiltl充分利用自身的場地優勢，在周五、週六和周日晚上的餐廳營業時間過後，變身為夜總會，聘請國際DJ，歡鬧異常，派對通常持續到清晨4或5點才結束。餐廳早上6點開門，一直營業到午夜，這意味著Hiltl每周有三天時間基本上是一天24小時在營業。

每日2000人的客流量，還有3000本食譜的圖書館，以及用英語和德語為成年人及孩子們開辦的烹飪課……這些都幫助Hiltl確立了強大的品牌特色。它不單單是餐廳，它甚至成了當地人以及遊客心目中的嚮往。

去年，他們招聘了2名營養學家，正式開設學院，培訓職業廚師，參加培訓的一些廚師有的來自瑞士的頂級餐廳。

Hiltl在蘇黎士有4家分店，年底將在主火車站開第5家。它還在倫敦以tibits的名稱開了一家分店，未來也將前往紐約開設分店。

這家117歲的餐廳，觀念新穎，活力滿滿！